In just one year, Orive helped Carbonara explode onto the national food scene—driving $7M in sales and turning a local Arlington eatery into a viral culinary destination. By combining data-driven paid media targeting tourists, SEO-focused organic strategy, and scroll-stopping creative that sparked a viral trend, we delivered high-impact growth that aligned perfectly with Carbonara’s bold brand. It’s a clear example of how Orive brings enterprise-level marketing firepower to small businesses with breakout potential.
"ORIVE gave our brand a voice beyond the plate. Their data-backed creative helped us go viral, drive $7M in our first year, and land on Yelp’s Top 25, without ever compromising who we are."
Mike Cordero - CEO
Orive built a performance tracking system that tied viral attention to real-world revenue—turning hype into actionable insight.
We deployed geo-targeted campaigns aimed at travelers and foodies, capturing high-intent traffic and converting visits into bookings and buzz.
Through local SEO, press optimization, and consistent content, Orive made Carbonara impossible to miss for anyone searching food in the DC area.
From cinematic food reels to behind-the-scenes chef moments, our creative team sparked and sustained viral momentum with share-worthy content.
Orive’s creative work ignited a viral food trend that captured national attention—turning Carbonara’s dishes into must-try experiences on social platforms and beyond.
With precise geo-intent targeting, Orive’s paid strategy reached tourists and visitors in real time—driving table bookings, waitlist demand, and out-of-town brand buzz.
“Orive has been a superpower For my business that increases sales and saved my life.”
Increased in web traffic
Target keywords ranked
“Orive has been a superpower For my business that increases sales and saved my life.”
Increased in web traffic
Target keywords ranked
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